Let me tell you about one of the biggest mistakes I made when we sat down to determine our target market. I knew who we were trying to reach and who our product would benefit, but I kept saying “…but really our product is for…
If you are thinking about hiring a brand designer, you might be wondering what to expect when it comes to the delivery of brand assets and what you’ll get at the end of the process. If you’ve found a good designer, they will outline what…
What they do, why they are important & why you should hire one If you’re just starting out planning your business and brand you might be wondering: brand, brand identity, logos, graphic designer, logo designer, brand identity designer: aren’t they all interchangeable? What’s the difference?…
Here’s the uncomfortable truth: customers don’t buy services. They buy outcomes. They buy relief. They buy the feeling of a problem solved and a future transformed. Yet when most new business owners try to explain what they do, they lead with features, credentials, or jargon…
If you’ve ever felt exhausted by the pressure to “post consistently,” you’re not the only one. You’re told to show up daily on social media, send weekly emails, publish regular blog posts, and create fresh content for every platform. The demands feel endless — and…
If you’ve ever felt confused about marketing, you’re not alone. The term gets thrown around constantly; on social media, in business advice, in conversations with other entrepreneurs; yet rarely does anyone explain what marketing actually is. Instead, you’re told to “do more marketing” without understanding…
If you’re launching your first business, marketing can feel overwhelming almost immediately. You’re told to build a website, post on social media, start an email list, understand SEO, learn analytics, create content, and somehow “show up consistently”… all before you’ve even made your first sale.…
Why your small business needs a brand identity, not just a logo Starting a small business is an exciting endeavor. You may have started with an idea for a neat product or service. OR you saw a problem that needs solving and realized how your…
A Beginner’s Guide You know that feeling when you walk into a coffee shop and immediately know it’s your place? That’s not by accident. That’s what a strong brand identity does; it creates an instant connection, a sense of familiarity, and most importantly, trust. Here’s…
Have you ever recognized a brand before you even get eyes on its logo? I bet you could name at least two of the brands associated with these brand color palette. That’s the power of color. It speaks before words do and it creates strong…