What they do, why they are important & why you should hire one If you’re just starting out planning your business and brand you might be wondering: brand, brand identity, logos, graphic designer, logo designer, brand identity designer: aren’t they all interchangeable? What’s the difference?…
Why your small business needs a brand identity, not just a logo Starting a small business is an exciting endeavor. You may have started with an idea for a neat product or service. OR you saw a problem that needs solving and realized how your…
A Beginner’s Guide You know that feeling when you walk into a coffee shop and immediately know it’s your place? That’s not by accident. That’s what a strong brand identity does; it creates an instant connection, a sense of familiarity, and most importantly, trust. Here’s…
Have you ever recognized a brand before you even get eyes on its logo? I bet you could name at least two of the brands associated with these brand color palette. That’s the power of color. It speaks before words do and it creates strong…
Here’s something fascinating: before your audience reads a single word on your website, they’ve already formed an impression of your brand. And it all comes down to your brand font choice. I know that might sound a little dramatic, but it’s true. Typography is one…